You may have fewer direct registrations overall but you gain employee email list broader visibility. Try combining the viral pass-around approach with standard registration for other content. If you are producing podcasts and webinars, be sure to include a plug with contact employee email list information, registration page access and benefits. Shameless Self-Promotion If you are creating contributed content, press releases or blogs, here are a few opportunities to work in a bit of shameless employee email list self-promotion. Just don't "over-message" or over-sell: Include Information and a Link to Your Newsletter in Press Releases - A good option for smaller companies.
Include your company newsletter and other resources in press employee email list release copy. Promote Your Email/Newsletter in Articles and Article Attribution - Include a reference and link to your newsletter after the by-line on articles in trade publications. Mention in your Blog(s). employee email list A link to your registration page is fair game. Use "Forward to a Friend" Forms Virtually every email service provider ("ESP") includes a 'forward to a friend' option, where you can include a link for recipients to forward their email to a friend (or enemy). Forward to Friend forms can help you add 2-4% more contacts to your list.
Add Social Share Links to your Email Marketing Campaigns Include employee email list social share links on every email (and on high value web pages on your site) so that recipients can easily share your great content (whitepapers, webinars etc). Though this won't directly add employee email list contacts to your list - if you include contact information within the body of the document, interested recipients / readers are more likely to come to your site and register for future resources. Leverage employee email list your Twitter Account Assuming you already have a Twitter account (you do, don't you?), use it.